consumers may want to move their telephones a little closer to the tv set </s>
<unk> <unk> watching abc 's monday night football can now vote during <unk> for the greatest play in N years from among four or five <unk> <unk> </s>
two weeks ago viewers of several nbc <unk> consumer segments started calling a N number for advice on various <unk> issues </s>
and the new syndicated reality show hard copy records viewers ' opinions for possible airing on the next day 's show </s>
interactive telephone technology has taken a new leap in <unk> and television programmers are racing to exploit the possibilities </s>
eventually viewers may grow <unk> with the technology and <unk> the cost </s>
but right now programmers are figuring that viewers who are busy dialing up a range of services may put down their <unk> control <unk> and stay <unk> </s>
we 've been spending a lot of time in los angeles talking to tv production people says mike parks president of call interactive which supplied technology for both abc sports and nbc 's consumer minutes </s>